There’s a good chance that people who read or hear of Moyar’s book won’t be able to get over their initial intuitive response: arguing that leadership is important to victory is like arguing that sex is important to procreation.
Similarly, the ten traits he identifies could come from any management book, because it is quite hard to argue that initiative, flexibility, etc. are less than vital in any human endeavour ranging from managing a multinational firm to getting laid (and who doesn’t believe they have most of those traits?).
Yet for that reason, one also can’t disagree with Moyar’s argument. It rings true down to the lowest levels. To more or less reiterate some of Moyar’s points and ultimately tie it in with the more standard COIN debate: